Long tail marketing
Are you extremist designer, musician or author, may be just beginning your way to the scene? Suffering from low demand or objections from big publishers and producers. Don't worry. It's a 100% chance that your idea or product would be appreciated by somebody in our world.
"If 20th century economic was about hits, the 21th will be equally about misses"- says Christian Anderson in his Long Tail article in wired.com.
Internet and decreasing distribution costs establish grownd and new rules for creative people as well as for visionary enterpreneurs to thrive in their niches.
Think about it! The 100% of success! Sounds Great!. Some interesting example for enterpreneurs here